I was reading an article the other day talking about Agile and the idea of customer driven direction. Here’s an extract:
“One of the concerns that is sometimes expressed about Agile approaches is that they are ‘too customer-driven’, implying that customers are not always the best people to define the direction of a product or a change. So is ‘the customer always right’, and is it good Agile practice to ‘give the customer what they want’?”
What struct me about this is how people view their world. The assumption above is that both parties are attempting to do the same thing. Hence the discussion about is the customer best placed to make these decisions.
So here’s my take on it. Continue reading “Agile projects and customer direction”